TARGET PERFORMANCE

TARGET PERFORMANCE

Target Performance offers advertisers and publishers innovative products with high performance and wide reach in the performance marketing market. Our customers‘ performance goals are our incentive, exceeding them is our business.

Target Tabs

Maximum impact for your ad: With Target Tabs, users of Target Tab add-ons perceive your ad immediately and without distraction. Because they are at the center of attention: above the most visited pages and personal favorites and directly below the search bar – in every newly opened browser tab, at the beginning of every online journey.

Every online journey starts with a new tab

Attention and purchasing power are at their highest at the start of every online session. And with Target Tabs, you are there right from the start. Every time a new browser tab is opened, your ad is at the center of the user’s perception.

Your ad benefits from the best possible placement right between the search bar and the personal favorites of the users of our NewTab publishers. The uncluttered, discreet design of the NewTab interface ensures maximum focus on your advertised product, resulting in the highest possible conversion rates.

For their part, publishers of NewTab add-ons benefit from the best possible monetization of their traffic via NewTab tiles provided by our advertising partners, while retaining the usual freedom of course: Choose your preferred payment model – and generate revenue.

Target Advice

Eliminate typos, protect your image, increase sales

Between 10 and 20 percent of all users enter web addresses incorrectly in the address bar of their browser. This is often a mistake with serious consequences: deceptively authentic websites target your potential customers with phishing attempts or infect their end devices with malware.

This not only harms unsuspecting users, your brand can also suffer a loss of image and sales. A significant proportion of highly interested users will also not make the intended purchase.

  • Loss of users with the intention to purchase
  • Lasting damage to image
  • Lost sales opportunities
  • Migration to competitor brands

Target Advice therefore guides prospective buyers unerringly to their preferred website by recognizing and reliably correcting typing errors. In this way, you protect your brand’s good reputation, get your traffic back and achieve your advertising goals.

Target Suggest

The customer journey becomes a walk in the park

Turn the browser search bar into your advertising space: Target Suggest places your ad in relevant search suggestions and leads interested parties directly to the advertised product. Your customers reach their target much faster than with conventional advertising mechanisms.

Because: Target Suggest cuts out the middleman. There are no detours via other search engines. Price comparison providers do not need to be contacted either. In this way, you offer your customers a welcome shortcut on their customer journey.

With Target Suggest, your campaign also benefits from the high level of trust that customers place in search engine suggestions – a spillover effect that noticeably increases the click rate on your ad.

✓ Shortened customer journey with a clearly defined goal

✓ Prominent placement of your brand

✓ Positive spillover effect due to high search engine trust 

Target Seek

The customer journey becomes a walk in the park.
Your brand in a pole position

Click rates in the Google search results are significantly influenced by the positioning of all entries. This is because users still prefer to head for the top ranks: The first place in the search results alone receives multiple of clicks compared to the second-placed entry..

Curtain up for Target Seek:
Our technology ranks even above the paid search results in Google search results in which your ad is displayed. We leave Google and other advertisers out of the game – It couldn’t be simpler, cheaper or more efficient.

Secure the pole position for your ad campaign and, as a result, above-average conversion rates.
Benefit in triple ways:

✓Maximum visibility for your brand

About us

Since 2006, Oliro GmbH has stood for successful and reliable campaign management based on ad serving technology with high performance. The Oliro GmbH team manages display campaigns at the highest level of quality and always keeps an eye on the client’s objectives.

In line with the motto „Creating Business“, we launched the OM Business Bash event series in 2015. Our aim is to bring industry players together at monthly networking events in various German and European cities.

In 2016, we took over the management of the important industry events Affiliate NetworkxX and TactixX and will present these in the form of a joint event in future. Another novelty is our NeXXt Business project: a joint trade fair stand at DMEXCXO, for example, can be used to promote your own company. The companies Creative Style 2009 and Neory 2015 were also successfully founded and placed on the market.

Since May 2024, Synatix GmbH and Oliro GmbH have been instrumental in the revitalization of Target Performance GmbH.

Target Performance was founded in 2009 and was one of the first movers in the field of display performance marketing and post-view tracking. The company was transferred to the Oliro network in 2018.

Target Performance aims to resume its pioneering role in the industry again with new leadership. Both partners explain their common goals in this regard:

 

  • To further increase the efficiency of campaign management as well as performance and transparency in data-driven advertising.
  • Establish further innovative technology trends in the field of performance marketing and thus secure competitive advantages.
  • Tapping into additional affiliate channels and gaining publishers in the lower-funnel area in order to maximize reach and revenue potential.
You’re a Publisher
  • CODE OF CONDUCT
  • We work exclusively with reputable partners
  • Appstore regulations are strictly adhered to
  • 100% brand safe
  • Only voluntary clicks / no forced clicks /
    no clicks in the order process
  • Confirmation of consent when visitors enter the store
You’re an Advertiser

Do you lack performance and would you like to see gradual on-top sales?
Then write to us at hello@targetperformance.de